I am a product designer working where trust is the hardest part of the interface.

Four years of product design on marketplaces and regulated financial products. An NFT marketplace, a regulated marketplace for tokenised real-world assets, a booking marketplace for event vendors. Most recently I led product design at BIFY. Before that, MADNFT, Ballparkpunks and Neegles.

It usually starts the same way: a requirements list, no structure, and a product that needs a stranger to trust it with money. Trust is not a layer you add at the end. It is whether someone can tell what happens next and what they are agreeing to, and that is settled in the information architecture long before anything is styled. Nothing about that is specific to crypto.

So I start there. Research, then the architecture, then the design system the engineers build from. On Owambe Is Online, vendor registration was the thing the owners worried about most; rebuilt as a guided listing, 68% of vendors who start one now finish it without anyone walking them through it. At BIFY the same approach cut handover time by about 40%, and task decision time by 25% in testing. At MADNFT it took component reuse to 80%.

Off the clock I build my own products, which is where I learn what shipping actually costs. A Solana trading bot that trades real money has taught me more about risk than any brief ever has; Cycleplan, a capacity forecast for women with ADHD; Helix, PumpScope and Sprout alongside them.

I work remotely and keep hours across Europe and the US. The rest of the time I am reading, watching quantum physics explainers, or watching anime, Attack on Titan above all of it.