Lead product designer, 2025–26
BIFY
An NFT marketplace adding a regulated market for real-world assets.
- Role
- Lead product designer
- Timeline
- Oct 2025 – Jun 2026
- Team
- Founders, product managers and BIFY’s developer
- Tools
- Figma (variables, prototyping), Claude, HTML, CSS
BIFY ran an NFT marketplace on Base and was adding a real-world assets product. I inherited a list of requirements with no information architecture, no visual system and nothing that signalled trust.
Results
- Faster task decisions in internal testing
25%
Faster task decisions in internal testing
- Shorter design-to-engineering handover
40%
Shorter design-to-engineering handover
Scope
- Design system
- Real-world assets product
- Marketing site
I set up BIFY’s design system, defined its new real-world assets (RWA) product, and rebuilt the marketing site. One platform, two very different kinds of asset.
NFT buyers expect something expressive and fast. Investors in tokenised property or art expect something calm, verified and legible. The same brand had to serve both without the RWA side inheriting the hype of the NFT side, and without crypto jargon getting in the way of people who have never held a wallet.
Who it is for
01
NFT collectors and creators
Web3-native people buying, minting and listing on the existing marketplace, who want it fast and expressive.
02
Investors in real-world assets
Retail and accredited investors, many of them used to banking apps rather than wallets, buying fractions of property, art and collectibles.
03
Issuers listing assets
Brokers, real estate firms and art funds that bring assets to the platform and need it to look like serious financial infrastructure.
The decisions that shaped it.
Real-world assets show value and verification, not floor price
NFT-era numbers like floor price and 24-hour volume say nothing about a building or a painting. RWA listings lead with total value, minimum purchase, custody and issuer verification, which is what signals serious financial infrastructure.
Identity checks stay on BIFY
Sending an investor to another site for KYC breaks trust at the exact moment they commit money. Verification runs inside BIFY as a four-step flow in the platform’s own styling, and says plainly that a licensed partner handles the documents.
The supply side gets its own front door
A marketplace with nothing listed on it is a brochure, so issuers — brands, property firms, funds — have their own entry point. The application asks the questions that decide whether BIFY can serve them at all: what they want to issue, where payment already happens, and whether their customers hold wallets. Mostly no is a supported answer rather than a dead end, because wallets are created in the background. The page also states the review window instead of leaving an applicant guessing.
One token system, two themes
A single core scale of colour, type and spacing, with an NFT theme and an RWA theme layered on top. The same tokens carry across the marketplace, the collections views and the rewards program, and engineers implemented them directly from Figma.
The landing animation was prototyped in code, then handed over
Instead of describing motion in a Figma note, I prototyped the landing page animations with Claude and gave the developer something running. That work led to the animation on the live bify.io landing page.
Process
2 directions built. One kept.
The current homepage is calmer: one asset type leads, and RWAs get their own place in the nav instead of sharing the first screen with an NFT carousel and a feature grid.
Direction 01
The combined homepage
One page opened straight into both markets at once: an NFT carousel and a Trending RWAs panel side by side, under a headline naming both asset types together, above a row of feature cards pitching creator tools and AI-assisted minting.
Dropped. The current homepage leads with NFTs alone and sends RWA browsing to its own place in the nav instead of sharing the first screen.
Where it landed
I designed the system and the screens in Figma, prototyped in Figma and in code, and BIFY’s developer built them. The marketplace and landing page are live at bify.io. In internal testing, task decision time fell by about 25 percent, and handing the token system straight to engineering cut handover time by about 40 percent.
In their words
Ofego isn’t just a designer, he’s a partner in the build process.
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